Wednesday, July 12, 2006

A few more thoughts...

A few more thoughts on the Deseret Book/Seagull controversy.

I'm sure that both publishers, DB Publishing and Covenant, wish that stores would put their books at eye level, and on the displays and on the end caps. I think this is a critical problem with the LDS publishing world - the two biggest publishers own the two biggest bookstore chains. I think there should be a separation between publisher and retailer. Let good books that are interesting and well written be put at eye level, not just because the publisher has a bunch of books back in the warehouse that they need to get rid of.

You can bet that an independent bookstore will get to know their customers, and push what they think will sell, not what the publisher wants them to sell (as is the case now with both DB and Seagull).

One thing I do find interesting... I am pretty sure that DB has a policy of matching prices at other bookstores. As of Aug 1., they will no longer have to meet Seagull's prices, because Seagull won't have prices! It's a very easy way to make more money, but the question is will the money gained by this move make up the money lost from the revenue that comes in from Seagull.

1 comment:

Michael said...

Yeah. Now they'll just have to price match WalMart and Amazon, and we all know that they don't discount very heavily ;-)