"I think for Deseret Book's viability as an ongoing concern, after years of losses, this was a smart business move. I'm actually impressed that they thought it through, (hopefully!) ran the numbers, and made what I'm sure was a very tough decision. That shows leadership, forward thinking, and an overall unified strategy that hasn't always been there in the past.
On the other hand I think this may be a death warrant for Seagull and it is sad to see competition being run out of the market, especially when Seagull's offense is essentially offering people lower prices."